Missing journeys
No welcome, onboarding, rebooking, second-purchase, or win-back automation.
Customer Growth Systems
You already paid to acquire the customer. We help you earn the next purchase.
Lifecycle strategy, email/SMS automation, loyalty, and measurement for established multi-location consumer businesses.
Strategy and implementation shaped by 15+ years in customer growth, digital commerce, loyalty, and organizational change.
50,000–75,000customers reached through loyalty, email, and SMS programs
Multi-locationexperience across enterprise and regional consumer brands
Strategy + executionsenior judgment without full-service agency overhead
The opportunity
Most businesses do not have an acquisition problem alone. They have a follow-through problem.
Leads enter the database. First-time customers make a purchase. Then the experience becomes inconsistent, generic, or silent.
Nox identifies what happens after acquisition—and builds the system that turns more first visits into second purchases, more customers into loyalists, and more lapsed customers into returning revenue.
Underused data
Everyone receives the same message regardless of behavior, location, value, or lifecycle stage.
Unclear impact
Leadership sees opens and clicks—but not what changed in repeat revenue, bookings, or retention.
Services
Diagnose. Build. Optimize.
Begin with a defined diagnostic. Expand only when evidence supports implementation. Continue only when there is a measurable reason to optimize.
01$1,250
Customer Revenue Leak Audit
A focused diagnostic of your customer journey, data, automations, campaigns, and measurement—ending with five ranked revenue leaks and a practical 90-day roadmap.
- Lifecycle and automation inventory
- Customer-data and consent review
- Opportunity model and executive readout
02From $3,500
90-Day Lifecycle Revenue Sprint
We design and build the system: segments, triggered journeys, email and SMS sequences, measurement, QA, and team handoff.
- Three to seven automated journeys
- Messaging, segmentation, and testing
- Dashboard, documentation, and training
03From $1,250/mo
Growth Optimization
Ongoing testing and improvement for teams that need senior lifecycle leadership without adding another full-time role.
- Monthly performance scorecard
- Campaign and flow optimization
- Quarterly growth roadmap
Who we help
Built for businesses with customers worth keeping.
The best fit is an established consumer business with repeat-purchase, booking, renewal, membership, or reactivation potential—and enough customer data to act.
- Approximately $1M–$25M in annual revenue
- Two to 25 locations or a growing ecommerce/service footprint
- At least 2,000 permissioned customer records
- A lean marketing team needing senior lifecycle expertise
How it works
A clear path from customer data to repeat revenue.
No mysterious agency process and no long-term commitment before the problem is understood.
- 01
Qualify
A 20-minute conversation determines whether customer volume, economics, systems, and urgency fit the work.
- 02
Diagnose
The Revenue Leak Audit identifies what is missing, estimates the opportunity, and ranks the first 90 days.
- 03
Build
We create the journeys, messages, segments, tracking, operating rules, and team documentation.
- 04
Improve
Results become a testing agenda—not a dashboard nobody uses.
Why Nox
Senior marketing judgment. Operator-level practicality.
Nox New Media is led by Ken Moore, a marketing, communications, and customer-growth leader whose experience spans multi-location restaurant operations, Panera Bread’s digital transformation, loyalty and CRM programs, client consulting, and university instruction.
The work is grounded in a simple belief: a strategy is only valuable when people can implement it, measure it, and explain why it matters.
Talk with Ken →01
Business outcomes first
Repeat purchase, bookings, renewal, and contribution—not activity for its own sake.
02
Systems over campaigns
Build durable customer journeys before adding more one-off marketing.
03
Clarity over complexity
Use the technology and data the business can actually operate.
Useful starting point
Free scorecard
Request the scorecardWhere is repeat revenue leaking from your customer journey?
Use the 12-question Customer Revenue Leak Scorecard to assess data capture, onboarding, segmentation, repeat purchase, reactivation, measurement, and governance.
Start with the leak
Find out what happens after the first purchase.
If you manage an established consumer business and suspect your customer data or follow-up is underperforming, let’s determine whether an audit makes sense.
Book a 20-minute fit call
Tell me about the business, your customer database, and the behavior you want to improve.
Schedule or email KenNo sales presentation. If the work is not a fit, I’ll tell you.